Tips for Before, During & After The Expo:

Pre-show Promotions:

  • Plan your stand to appeal to all five senses
  • You have 3 seconds to attract visitors to your stand – make them count
  • Keep your message clean and simple
  • Invite potential and past clients to visit your stand.
  • Include information on the show on all company correspondence. Download the email signature here.
    Download a Facebook Cover, Facebook Post and Twitter Post here.
  • Announce the fact that your company will be at the show in all advertising you place.
  • Remember: all printed material must give location, stand number, dates and times.
  • Go Green! Consider your building material. Fabric panels are a great alternative.

At the show:

  • Set goals for staff working the expo, break it up into hourly and daily targets.
  • Collect a database in electronic format. Save someone having to capture it back at the office. Time is money.
  • Handing out unusual giveaway items with your name and phone number printed on them.
  • Distributing discount coupons valid only for a specific time period after the show.
  • Dress your staff in uniform, it creates more brand awareness.
  • Staff training is essential, know what your objectives are.
  • Selling skills:
    • Times are tough, but…
    • Cannot catch the wave unless you in the water
    • Be careful of bad sales… talk too much and don’t listen enough
    • Lead with the visitors need
    • Get a conversation going “are you renovating, when is baby due”
    • Always have a first clever question!
    • Assess what is their need
    • Who else would influence their decision “A husband etc”
    • What is the visitors budget
    • What about your product delights them
    • Always thank the consumer for visiting your stand

Post show promotion:

  • Immediately following the show, contact all prospects who visited your stand.
  • Analyse voucher redemption patterns and build a database for the future.
  • Measure your results over a 12 month period

Prohibited marketing practices:

  • Exhibitors may not hand out pamphlets from any location nor place advertising stickers on the floor other than inside their stands. Marketing material not being distributed in this way will be confiscated, especially from companies not exhibiting at the expo – solicitation of business or distribution of materials by non-exhibitors will be removed from the show.
  • At the Organisers discretion alterations to stands or removal of items from stands may be necessary in the interest of the show as a whole.
  • If demonstrations cause obstructions within the aisles or are a nuisance to neighbouring stands, the Organisers reserve the right to take appropriate action.
  • The Organisers reserve the right to lower the volume of sound systems or noise emanating from an exhibitor’s stand, which becomes disruptive to the expo and neighbouring exhibitors.
  • Outdoor banners, i.e. teardrops, telescopic banners may not be erected on stands, into aisles or any wall or roof within the venue.